Path to Profit Lab
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How to make your content contagious

…so you can get free traffic and grow your business exponentially!

Viral marketing is one of the best ways to get traffic and leads fast.

This training delivers a step-by-step approach for creating viral content, so you can provide more value to your customers and grow your business exponentially in easier, quicker and more enjoyable ways than you ever thought possible.

Why create viral content?

  • Exponential free traffic
  • Creates WOM (word of mouth marketing)
  • Dramatically increases profitability
  • Builds authority
  • Increases brand loyalty and customer lifetime value
  • Sets you apart in the market place
  • An essential ingredient for building an automated business that generates passive income

When you understand how to create viral content, it will dramatically improve your ability to create share-worthy blogs, podcasts, products, product comparison, VSLs, sales pages, and more.


Discover the 6 principles of virality (STEPPS) developed by professor Jonah Berger and how to implement them for your Path to Profit.

  1. Social currency – we share what makes us look good.
  2. Triggers – we share what’s at the top of our minds.
  3. Emotion – we share what we care about.
  4. Public – we imitate what we see people around us are doing.
  5. Practical value – we share things that have value to others.
  6. Stories – We share stories, not information.


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Examples referenced in the training:



What exactly could trigger virality is something that almost every company is searching for.

If you ask me, this is the purpose of a marketing strategy overall; to spread your content so meaningfully that it will start spreading it around like a virus by itself.